What a Lot of Business Owners Have in Common with Bonnie Raitt

How’s it going? An interesting story popped up based on a client experience, which I think can help people like me with their personality and marketing (and others too, even if you’re not like me–but you have to read on to see, now don’t you?).

I had some back and forth with a client about some of their copy needs, only to find out…

…That they email once or twice a month. 

Maybe I heard wrong, or they email more than that, and wanted me to work on only one or two. But let’s go with it.

To me, this indicates a couple things (maybe not, it depends). But usually businesses who don’t stay in contact with their subscribers a lot:

— Don’t have time to write, but because someone has to do it, they’ll get to it whenever.

— Can’t write well, so don’t write at all.

— Are paralyzed by the thought of unsubscribes, opt-outs, or other complaints.

— And possibly more…

Sometimes I’m afraid of these things too, at times, even though there’s no need. I’d like to focus on number three for this.


Well, Bonnie Raitt told us in “I Can’t Make You Love Me.”

(I’m not going to quote it…even though I’m not trying to make money off of it, I don’t want some trademark/patent/copyright lawyer to keel over dead at the thought of someone quoting lyrics they don’t own.)

But that’s the real thing of it–if people like me, or don’t like me, that’s entirely their own deal, not mine. And if I’m telling you, you can 203% count on it that my own name is at the top of the list of people who need to be told about this idea.

Some times I’ve gone out of my way to “make” people like me, and I just ended up feeling ridiculous and getting embarrassed. So I’ve tried to cut down on it.

People not being raving mad in love with you is a part of life–as are haters, great friends, and what-have-ya.

That’s why life is so complicated…two people can have the opposite reaction to meeting the same guy or girl (or marketer, author, copywriter, so on, so forth).

What about you? Do you struggle with the idea of unsubscribes or wanting to be liked by everyone? Drop me a line in the comments.

Tomorrow is Triple F. Be sure to stop by.

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
This entry was posted in Fiction and Copy Decodes, Marketing and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.