How’s it going? Facebook reminded me of something (one of my posts yesterday, and one of my friends today), which also made me remember something else.
Let’s get to it.
People forget things.
It’s a fact. And I don’t need research to confirm the 280,854 times or more I’ve forgotten something, and I know you don’t either.
That friend I mentioned? We became FB friends 3 years ago. I don’t think I’ve seen him in person since then, either. We barely talk at all (he’s a nurse with a crazy schedule, and I’m me–I can’t think of a better reason for my end of this deal than that…other than that I forgot to talk to him, or even message him.
And I feel bad about that, for sure.
But how does this relate to writing?
Well, why do you think writers write more than one book, if they’re novelists? Or try to get published more than one time, if they write short stories?
First off, if someone buys something (or in the case of a fiction editor, liked something enough to buy and run it) once, it’s a 98.99% chance they’ll go for something else written by the same guy or gal.
Success begets success. And that’s also why people keep writing–they want to be top of mind for as long as possible. If they’re not writing, they’re going places and doing things so that people won’t forget about them or their work.
It’s the same thing for you email writers out there, or sales letter writers, VSL writers, or what-have-ya. If a market or prospect liked something a client has, they’ll probably buy again. Same with any clients you write things for.
And it’s also why I post 5 times a week now–even if I don’t have a big bunch to tell you. I want to stay on your radar, improve my craft, and get every benefit talking to you every weekday gives both of us (if you’re getting a benefit from this, which I hope you are, no matter what those benefits may be).
Until next time,