How’s it going? It’s Thanksgiving week in the U.S., and Thursday is the big day. I took the opportunity to do a bit of shopping with Mom–nothing big, but she did reveal something interesting to me.
Let’s get to it.
We were going past downtown, when I remembered the store on the corner of the main street area had moved to another spot, totally away from everything else. Mom said she thought that this particular store being by itself made it easier to notice than a bunch of stores in a mini mall.
She glosses over mini malls because the stores are stuck together, with nothing to really set them apart, she said.
Which got me thinking…
This is something writers struggle with a lot. I know this deserves a post of its own, probably several–but I’m going to trot out what I’ve got here, now.
It’s a differentiation/standing out issue–how to figure out what you do that other people who are technically the same thing as you don’t or can’t do.
For some people it’s easier–like doctors writing about medical technology or lawyers writing legal help articles.
For others, it’s not easy at all–in fact it could feel almost impossible.
I’ve done a fair bit of editing in the past, which involved thinking about various angles and asking a lot of specific questions about a piece and/or the author to find things out. I don’t use that in my marketing as pointedly as I should have.
Books have been written on this, and I don’t intend to add another one to the pile. It’s super helpful to think about what skills you have that can apply to more than one thing (listening, understanding, talking, asking questions, putting information together, and what-have-ya).
Or things that you’ve discovered about yourself that you can leverage (being able to research for hours without crashing, writing fast, being organized, and a whole lot more).
Maybe one of your things is coming up with a lot of ideas because you’ve trained yourself to look for them everywhere you are.
All that’s left after that is assembling the pieces that all add up to how you can help your readers and/or prospects achieve their goals.
A bit over-simplified, but then again, I have a tendency to complicate stuff.
Until next time,