Problems Are Really What It’s all About…

How’s it going? Today’s the last day of November 2017. With all the special Thanksgiving, Black Friday, Cyber Monday, and what-have-ya that have been going on (or had been), I sorta forgot about that. After Thanksgiving, it’s kind of a rush into December, which in turn is a rush to wrap up everything, which leads to the slide into January 1st of next year.

Let’s get to it.

I get strangely reflective around the beginnings and ends of months (and no, I don’t mean I glow in the dark or anything). When I got sick a few weeks back, I realized some issues had built up in my life over the past few months that I’d decided to ignore.

So I decided to do something about them–but I didn’t necessarily know what to do after the things are resolved (I’ll probably be doing a post or a series of them on this soon, since I’ve been spending so much time thinking about it).

All of this led me to wonder what impact I’ve been making–both in making a difference, and making money for my clients and me.

As with most things in my life, I realized I could do better.

I just needed to lay out a plan and take the steps. Implementing what I’ve planned is where I’ve discovered I can trip up.

For characters, it’s the same with their problems, whether they know about things (like a pain in their side that just won’t go away) or not. (Whew–there’s the writing part of this post, in part.) What they deal with is what your story is mostly about–them dealing. Or if it’s a mystery, dealing with the case.

And all the bumps, wrong turns, and flops along the way. If it’s too easy, nobody will read it, because there’s no stakes, intrigue, or curiosity that’s been stirred up.

And since products and services are built on problems, with prospects it’s the same thing. I know I’m repeating myself, but problems are really what it’s all about.

Didn’t mean to make this like some psychiatrist couch or something, either. Just me jamming along, here in my micron of the internet.

Tomorrow is Triple F (and December 2017). Be sure to stop by.

Until next time (and month–ha!),

Ty

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About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
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