How was your weekend? Mine verged on what was previously normal–a shopping trip to pick up some things. Which was cool, even though it was more spontaneous.
Let’s get to it.
This title came to me minutes ago, truthfully. I was looking at my phone and I realized I had a notification. It was from a foreign-language learning app that I use. I’d forgotten to get back into learning after I got sick several weeks ago.
Anyway, the note had a picture of their mascot–an owl–crying a little bit, pleading with me not to give up, and to give the language I’d been learning another shot.
And was it effective? Yep. There’s probably a bunch of reasons why, but I’ll say for today that it clearly presented to me the stakes of giving up–leaving this language behind forever.
I realized I didn’t want to do that. So I got back in.
It’s the same way with readers and prospects. If they’re invested in a character’s story, conflict, or what-have-ya, they’ll be more likely to stick around (or if/when prospects see the good in investing in themselves with the tools for success).
That’s about as clear as I can make stakes and fear of missing out, even though a lot of times stakes are more real.
And I didn’t want to go too heavy for a Monday.
Until next time,