He Had the Perfect Setup, Even Though I Thought It Was Ridiculous

How’s it going?

Let’s get to it.

For those of you who don’t already know, I’m a gamer, in addition to a writer, editor, and frequent user of the term “what-have-ya.”

Anyway, last night I was gaming. I won’t bore you with the particulars, but I saw this other character doing something really stupid (or so I thought).

He was training his smithing with a portable forge in Runescape’s Wilderness.

I thought this was dumb because:

In Runescape, the Wilderness is one of the only places players can attack other players

He was extremely deep in the Wilderness (level 54 or 55), which meant that players either 54 levels below him or above him would be able to attack

I don’t think he was holding any armor or weapons

But then I realized why he did it.

He was training behind two spider webs that needed to be cut for other characters to get to him, which would give him time to escape

He was about one step away from a lever that would instantly teleport him away from danger (meaning if he was attacked, that attack wouldn’t stop him from teleporting)

Even if someone pulled the lever to follow him, they’d both be teleported to an area with a bank–and fighting in banks in an automatic no-no (meaning it can’t be done at all)

He could use the bank to get all the supplies he needed

He (and I) were on a pretty empty world, so the chances of him getting attacked were slim

So all in all, it probably wasn’t a smart thing to do, but it wasn’t a totally idiotic thing to do, either (and the portable forge makes smithing more efficient, and as a bonus, there isn’t a regular forge around for miles).

All of this leads me back to writing (of course).

Genres have all kinds of benchmarks, from mythical creatures to happily-ever-afters. Some can be ignored or mixed around, and others, not so much.

Either way, you should know what the forest looks like before you start hacking the underbrush, trees, and what-have-ya.

In copywriting, it’s the same thing. Some people say picking a niche is the best thing ever–others say (including a guy I learned from) that picking a niche is bad.

But here’s the key–both have compelling reasons why.

As long as it works, you’re not alienating readers or prospects, you enjoy what you’re doing, and you’re getting results (probably the most important part of this whole thing), not many people will argue with you (at least not for long).

If your innovations are met with shaking heads or blank looks, you’ll probably need to go in a different direction–for now at least.

What do you think? Where’s your balance between doing things everyone else does, and doing them your way? Drop me a line in the comments.

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
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