How’s it going? Today is Part 3 of probably a four-part series of what I’d learned about writing and business from watching a Youtuber last Sunday for a bunch of hours.
(And as a side note, I did realize that fiction writers have the same division between working for someone else and themselves that copywriters do–it’s called traditional or self-publishing…something I’d overlooked, or just forgot.)
Anyway, yesterday I mentioned that I’d talk about branding, and yesterday turned into today, so…
Let’s get to it.
I think of branding as a funny word (or something you do to cows to prove who they belong to). I saw a post on LinkedIn yesterday explaining a little more about branding, and I’ve heard a lot about it–it’s just a weird word to use, at least to me.
But this Youtuber had it down, that’s for sure.
The same greeting and ending to nearly every video I saw him do. Same intro, same outro. So much was the same, I came to expect it–and that’s sort of the key, here.
He would also reveal details about himself that didn’t involve the game so much. And always got his audience involved in what he was up to–including asking for help when he was burning out on ideas for content.
He explained what liking and subscribing to his channel would do for him and us/me/viewers. We’d be able to see his vids every day and have him in our lives.
Back to branding (more like a USP–although that abbreviation looks like I messed up the name of a delivery service). I think of branding more as a USP, even though it’s really not.
Not only is branding about a compelling reason for someone to pick you, it’s a way for people to unmistakably realize that you’re you, as soon as you show up in their email box, Twitter feed, or what-have-ya.
And I’m not some branding guru–I’m just a dude who tries to notice what other people do and why (which is something I should do more of, obviously).
That’s about it for today, actually. These principles work for fiction writers, copywriters, and tons and tons of other business types. Figuring them out is the tricky part, though.
Next time, I’ll tell you what I’d heard a copywriter say about what a lot of people who flop in business won’t do, and what I saw the Youtuber do that demonstrated that he had done this, without a doubt.
You’ll have to pop by tomorrow to find out what though.
Until next time,