This Is Why You Have to Go Overboard

How’s it going? This will be more of a business thing for copywriters, rather than for you fictioners (although I know fiction writers can discover things from this, too).

Let’s get to it.

During the last part of last week, I realized a couple deals I was trying to engineer were going to sink. I’d overlooked some things (meaning I should have figured out freelance dudes didn’t want to be beholden to a single client).

Did they fit the niche? Heck yep. These two opps were perfect for these guys, based on what they were good at–they even had the track records these companies would be almost drooling over.

And then it all fizzled (unless something changes, miraculously).

I knew I couldn’t stop there.

And that’s the whole point.

That’s the overboard here–if I just decided to stop, then I wouldn’t be able to partner with these guys who write in niches I don’t like, so that more prospects and clients could get the help they need or want to have.

Not every at-bat is a home run, but that doesn’t mean every strikeout is game over, either.

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
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