This Is around Me all the Time, but I almost Never Think of It…

How’s it going? Things have been pretty interesting outside lately, and not that it’s a pattern, but I discovered that I write about this subject a lot (especially for a fiction writer and copywriter).

Let’s get to it.

I’m actually talking about the weather. It was 65 degrees here–in the Midwest. In late February.

That’s what I’d actually like to talk about.

Because weather is a thing.

In fiction especially, it’s part of your setting (even if it’s in a science fictional universe and you’re making it up).

Weather can have a pretty big impact…even dictating what you can or can’t do, even in real life (for this locale, nearly all the snow that was dumped last week–almost a foot, I think–is gone).

And I know I’m guilty of the “it’s sunny out, birds chirped in the trees” type of a thing. Weather is way more powerful than that, though. Depending on what’s what, nearly all five senses (except taste, I’m thinking) can be used to your advantage.

In copywriting, this is a bit harder–some types of weather are linked to certain emotions, and you can use that (dark clouds for being angry or maybe sad, for instance).

You could use weather as a benefit for a product or service–something like being able to go on a bike ride with your kids after you lose weight or are working less hours without losing money because you made some easy changes in your life.

(For some reason, I’m thinking in my own life about how much heat is generated by body fat and warm clothing–I’m nearly notorious for over-dressing to shovel snow about 70% of the time. Less fat, less heat generated.)

So have your characters tromp through mud, play in the snow, or what-have-ya. It’ll do a lot more for your readers than telling them what’s outside ever will.

Until next time,



About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.
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