Author Archives: Ty Mall

About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.

Thirty-Five Inches: How a Burnt-Out Bulb Can Help You Write More Engaging Fiction and Copy

How was your weekend? Didn’t get papers or comics this weekend, but I got trained by accident in something that I forget from time to time, that I think may be able to help you out with your fiction and … Continue reading

Posted in Fiction and Copy Decodes | Tagged , , , | Leave a comment

Triple F: Expect the Storm

How’s your week been? I hope it’s been really awesome for you–we’ve got a little bit left, though. Let’s get to it. Today’s Friday, which means Triple F, and a fiction prompt. If you’ve been here before, great. If not, … Continue reading

Posted in Fab Friday Prompts | Tagged , , , , , | Leave a comment

A Bit of a Dust Storm and Motivation?

How’s your week been so far? Yesterday was a little weird, because it was hot–I mean like almost 90 degrees out. I had to have the windows open, too. The wind whipped around so much that my south window’s shade started … Continue reading

Posted in Creativity, Inspiration, Motivation, Fiction and Copy Decodes | Tagged , , | Leave a comment

Copywriting Codex: How Tom Cruise’s Love Life Can Make You a Better Writer

How’s your week been so far? It’s Hump Daaaaaaaaaaaaaay! (Which I still don’t know the history behind, even after searching the Entire-net). I hope yours is going great though, I know that for sure. Let’s get to it for today. … Continue reading

Posted in Copywriting Codex | Tagged , , , , , | Leave a comment

Give ‘Em a Ride Down the John…

How’s it going? First, a little note…I totally forgot to wish everyone a happy Mother’s Day yesterday (a little late even then, I know). So, Happy Mother’s Day! I really hope you got to spend some time on Sunday with … Continue reading

Posted in Creativity, Inspiration, Motivation, Fiction and Copy Decodes | Tagged , , , , , , | Leave a comment

Different Sides of Mother’s Day, as Told by My Facebook Feed and More…

How was your weekend? Mine was really good–we had a short shopping trip, so no papers or comics. But it was Mother’s Day, which was cool. Writing fiction (and copywriting) are both about persuasion, because both types of writing are … Continue reading

Posted in Fiction and Copy Decodes | Tagged , , , , , , | Leave a comment

Triple F: Birds and Wire…

How’s your week been? It’s almost over by now, but we still have a little bit left. But not before we hit Friday and Triple F over here–a writing prompt for you, laced with wacky examples I come up with. … Continue reading

Posted in Fab Friday Prompts | Tagged , , , , , | Leave a comment

Start Your Sniveling: Why Complaints Are the Lifeblood of Fiction and Copy…

How’s your week been so far? I’ve been working through a copywriting/marketing challenge via Facebook with a group of writers, and it’s been great so far. I’ll start a bit of outreach today. Anyway, let’s get to it. One of … Continue reading

Posted in Fiction and Copy Decodes | Tagged , , , | Leave a comment

Everybody’s Been Rained On: How to Turn a Little Idea into Your Next Piece of Content

How’s it going? A couple posts back, I talked about how ideas for stories, emails, or what-have-ya didn’t have to be big at all. And I’d like to do that today…turn a small idea into something bigger. Today when I … Continue reading

Posted in Creativity, Inspiration, Motivation, Fiction and Copy Decodes | Tagged , , , , , , , | Leave a comment

She Flipped Him Off Through the Sun Roof…

How’s it going? I was running errands yesterday with my mom, and we were heading here and there. We were stopped at a light, and she was talking about something that I wasn’t quite getting. All of a sudden she … Continue reading

Posted in Fiction and Copy Decodes, Subject Lines | Tagged , , , , | Leave a comment