Author Archives: Ty Mall

About Ty Mall

Thanks for stopping by. I've almost always been interested in writing, among other things. Along with discovering pop culture, I've uncovered a lot about the craft over the past 10 years. And whether you're a fiction writer or email copywriter, I'm here to pass on what I've found out. And have a ton of fun in the process.

It Could Have Happened about 25 Years Ago, But It’ll be Tonight, Instead…

How’s it going? Sometimes life goes in interesting directions or things get put off, in a way. For me, tonight is about one of those things, but first I’ll have to explain. Let’s get to it. I think I was … Continue reading

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Copywriting Codex: Don’t Negotiate Like This…Or Why I Left a Client Behind

How’s it going? I know that as far as relating my client experiences (which is part of the subscribe box on the right over there), I’ve been slacking off a tad. I’d like to do more of that today (relating, … Continue reading

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How a Crying Owl Can Make You a Better Writer

How was your weekend? Mine verged on what was previously normal–a shopping trip to pick up some things. Which was cool, even though it was more spontaneous. Let’s get to it. This title came to me minutes ago, truthfully. I … Continue reading

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Triple F: Nothing’s the Same…but Why Does That Matter?

How’s your week been so far? In all the hubbub, I forgot to write about the client interaction I mentioned. I’ll write a note, and try to get something together next week. But for today… Let’s get to it. This … Continue reading

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I Woke Up to the “S” Word Today

How’s it going? It’s finally time for that first particular post of the year, even though this actually happened when I went to a concert a month or so ago. Let’s get to it. I saw some snow outside the … Continue reading

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For Some Reason I Find It Difficult to Write When This Happens…

How’s it going? I want to talk a bit about something a little embarrassing for me personally (for some reason or other–we’ll call it “inspiration” for now until I think of something better). Let’s get to it. For some reason, … Continue reading

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How a Musician Talking Marketing Poked Me in the Eye…

How’s it going? Anyway, let’s get to it. I listened to an interesting interview yesterday. It was the December 3rd episode of James Newcomb’s MusicPreneur podcast (http://musicpreneur.com/podcast/toot-your-own-horn/). A musician I know of was talking about the business side of music. … Continue reading

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A Quiz Claimed I’d Been Spiderman, and Here’s What I Think of It…

How was your weekend? Mine was pretty standard–resting, getting things done around the house, and goofing off. Let’s get to it. I was looking at my Facebook memories today (as I was having trouble figuring out what to talk to … Continue reading

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Triple F: New What Now?

How’s your week been so far? Mine’s been interesting (and I’m not saying that because I’m at a loss about what to say about it–not entirely anyway). Today is Friday, which means Triple F and a prompt for you. I … Continue reading

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Problems Are Really What It’s all About…

How’s it going? Today’s the last day of November 2017. With all the special Thanksgiving, Black Friday, Cyber Monday, and what-have-ya that have been going on (or had been), I sorta forgot about that. After Thanksgiving, it’s kind of a … Continue reading

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