Category Archives: Copywriting Codex

Nuggets just for those folks who write to persuade.

Copywriting Codex: Fictional Theater Agent Illustrates Huge Buying Trigger…

How’s it going? It’s a lot cooler today, and I’m glad for that. Anyway, let’s get to it. On Sunday, I watched quite a bit of an old(er) 1955 movie called The Tender Trap, with Frank Sinatra and Debbie Reynolds … Continue reading

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Copywriting Codex: How Tom Cruise’s Love Life Can Make You a Better Writer

How’s your week been so far? It’s Hump Daaaaaaaaaaaaaay! (Which I still don’t know the history behind, even after searching the Entire-net). I hope yours is going great though, I know that for sure. Let’s get to it for today. … Continue reading

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She Flipped Him Off Through the Sun Roof…

How’s it going? I was running errands yesterday with my mom, and we were heading here and there. We were stopped at a light, and she was talking about something that I wasn’t quite getting. All of a sudden she … Continue reading

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A Unique Twist on Letting Your Writing Cool…

How was your weekend? Mine was cold–I mean like single-digit, freeze-your-fingers cold. I got most of what I needed to get done, done early and stayed home on Sunday. And then my internet flopped…ha. After the four days that the … Continue reading

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Copywriting Codex: How To Mess Up A Potential Copywriting Gig In 3 Steps…

How was your weekend? It was Labor Day weekend, so no papers, coupons, or crosswords to be had. And on Labor Day, I should have said what I’ll say now–I’m eternally grateful for the brave men and women in our … Continue reading

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Copywriting Codex: Familiarity Breeds…

How’s your week been so far? Mine has been pretty good. I’ll admit, this has been a very long time for me to put a Codex out there–which for those of you who may not know, a post specifically geared … Continue reading

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Copywriting Codex: What A Plumbing Mishap Can Teach You About Customer Service

A couple of posts ago, I told you all I’d post the first pictures here at Fiction and Copy Decoded. Well (provided I can get the apparatus/tech here on WP to cooperate) that time is now. But something prompted this—something … Continue reading

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Copywriting Codex: My Name, A Chicken Sandwich, And USP in Fast Food America

How was your weekend? Great, I hope. Anyway, let’s get to it, with another post for you persuasive writers out there (and for anyone who likes to eat). Now for the explanation… A couple months back, I was in line … Continue reading

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Copywriting Codex: How My Super-Tall, Food-Truck-Driving Cousin Taught Me About Marketing—With A Couch

Been a long time since we had a Codex—posts specifically for you write-to-persuade-and-sell copywriters out there. And it just so happens my cousin Jason (who drives and unloads trucks at schools when they order food) gave me the perfect opportunity … Continue reading

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Copywriting Codex: I Couldn’t Believe My Ears…

How’s it going? Hope your week’s going great so far–the last week of February is nearly over. All right, let’s get to it. I was on the phone with a client the other day. I had no idea why he … Continue reading

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