Category Archives: Copywriting Codex

Nuggets just for those folks who write to persuade.

Copywriting Codex: Don’t Negotiate Like This…Or Why I Left a Client Behind

How’s it going? I know that as far as relating my client experiences (which is part of the subscribe box on the right over there), I’ve been slacking off a tad. I’d like to do more of that today (relating, … Continue reading

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Copywriting Codex: My Embarrassingly Cold, Cold-Email Journey

How’s your week been so far? Sometimes I think I know quite a bit about something, and then I find someone who knows more (there’s always more of those). My journey with cold email is just one example of many, … Continue reading

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Copywriting Codex: How Not to Do Cold Email

How’s it going? I mentioned that I’d be critiquing a piece of spam email for the heck of it. And that day is today. Let’s get to it. The business is between the “===.” ===== The sender is a guy … Continue reading

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Copywriting Codex: Get Away from Me with that Can Opener…Why Spammers Spam

^^^ This title is a bit that my brother and I developed from the Lord of the Rings: The Return of the King video game…right after you defeat the shielded orc dude in the tower, Frodo screams “Sam!” My brother … Continue reading

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Copywriting Codex: Fictional Theater Agent Illustrates Huge Buying Trigger…

How’s it going? It’s a lot cooler today, and I’m glad for that. Anyway, let’s get to it. On Sunday, I watched quite a bit of an old(er) 1955 movie called The Tender Trap, with Frank Sinatra and Debbie Reynolds … Continue reading

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Copywriting Codex: How Tom Cruise’s Love Life Can Make You a Better Writer

How’s your week been so far? It’s Hump Daaaaaaaaaaaaaay! (Which I still don’t know the history behind, even after searching the Entire-net). I hope yours is going great though, I know that for sure. Let’s get to it for today. … Continue reading

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She Flipped Him Off Through the Sun Roof…

How’s it going? I was running errands yesterday with my mom, and we were heading here and there. We were stopped at a light, and she was talking about something that I wasn’t quite getting. All of a sudden she … Continue reading

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A Unique Twist on Letting Your Writing Cool…

How was your weekend? Mine was cold–I mean like single-digit, freeze-your-fingers cold. I got most of what I needed to get done, done early and stayed home on Sunday. And then my internet flopped…ha. After the four days that the … Continue reading

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Copywriting Codex: How To Mess Up A Potential Copywriting Gig In 3 Steps…

How was your weekend? It was Labor Day weekend, so no papers, coupons, or crosswords to be had. And on Labor Day, I should have said what I’ll say now–I’m eternally grateful for the brave men and women in our … Continue reading

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Copywriting Codex: Familiarity Breeds…

How’s your week been so far? Mine has been pretty good. I’ll admit, this has been a very long time for me to put a Codex out there–which for those of you who may not know, a post specifically geared … Continue reading

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