Category Archives: Benefits/Features

Copywriting Codex: Features or Benefits?

Last post, I said I’d write my own “and” vs. “or” posts a la Ford Fusion about copywriting and fiction writing. Copywriters have their treat today. You fiction folks will have to wait ’til tomorrow. This is a big question … Continue reading

Posted in Benefits/Features, Copywriting Codex | Tagged , , , | 1 Comment