Category Archives: Benefits/Features

2018: The First Super Bowl Post after the Game

How was your weekend? Mine was a bit out of the ordinary–went shopping in the morning…the cold, cold morning. Lots of wind. And then it snowed a teeny amount in the afternoon. Of course, the thing I hoped I’d be … Continue reading

Posted in Benefits/Features, Fiction and Copy Decodes, Marketing, Movies and TV | Tagged , , , , , , | Leave a comment

Copywriting Codex: Features or Benefits?

Last post, I said I’d write my own “and” vs. “or” posts a la Ford Fusion about copywriting and fiction writing. Copywriters have their treat today. You fiction folks will have to wait ’til tomorrow. This is a big question … Continue reading

Posted in Benefits/Features, Copywriting Codex | Tagged , , , | 1 Comment