Category Archives: Marketing

What’s that Old Saying? Haste Makes…

How’s it going? I like planning, and I love routine. But sometimes I have to admit I get ahead of myself. Let’s get to it. I recently saw a prospect who needed a big copywriting project, but who wasn’t in … Continue reading

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He Found Out What I’d Done, and Said This…

How’s it going? My brother gave me a not-so-subtle marketing lesson I should have applied on one of the smallest scales I know…but guess what? I didn’t. Let’s get to it. I was on Discord voice chat last night, hoping … Continue reading

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2018: The First Super Bowl Post after the Game

How was your weekend? Mine was a bit out of the ordinary–went shopping in the morning…the cold, cold morning. Lots of wind. And then it snowed a teeny amount in the afternoon. Of course, the thing I hoped I’d be … Continue reading

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Why I Hate Attending Webinars…

How’s it going? I almost spilled all the beans in the title right there, as far as that goes. Let’s get to it. I watched a webinar yesterday (I should have been hunting online for a new computer or what-have-ya, … Continue reading

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How a Musician Talking Marketing Poked Me in the Eye…

How’s it going? Anyway, let’s get to it. I listened to an interesting interview yesterday. It was the December 3rd episode of James Newcomb’s MusicPreneur podcast (http://musicpreneur.com/podcast/toot-your-own-horn/). A musician I know of was talking about the business side of music. … Continue reading

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What a Lot of Business Owners Have in Common with Bonnie Raitt

How’s it going? An interesting story popped up based on a client experience, which I think can help people like me with their personality and marketing (and others too, even if you’re not like me–but you have to read on … Continue reading

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Copywriting Codex: My Embarrassingly Cold, Cold-Email Journey

How’s your week been so far? Sometimes I think I know quite a bit about something, and then I find someone who knows more (there’s always more of those). My journey with cold email is just one example of many, … Continue reading

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Melting Snow Is Like Your Contacts, Friends, and Characters…Here’s Why

How’s your week been so far? After a pretty cold weekend, it turned into the 50s on Monday, and almost all the snow got outta here–which is nice. Anyway, let’s get to it for today, because that’s what I want … Continue reading

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The Second Laugh Is the One I’m Looking For…

How’s your week going so far? I wanted to talk about something that I’ve noticed every so often (but not very often). Sometimes, when I say something to someone, they laugh because they think it’s funny, and it may be. … Continue reading

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The Anticipation Should Be Killing Me, But It’s Not…Here’s Why

How’s your week been so far? I’ve gotten some good groundwork covered on the outline for my novel, which is great. I also applied for (and was rejected) to be the protege of a million-dollar copywriter (not everyone is a … Continue reading

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