Category Archives: Marketing

Copywriting Codex: My Embarrassingly Cold, Cold-Email Journey

How’s your week been so far? Sometimes I think I know quite a bit about something, and then I find someone who knows more (there’s always more of those). My journey with cold email is just one example of many, … Continue reading

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Melting Snow Is Like Your Contacts, Friends, and Characters…Here’s Why

How’s your week been so far? After a pretty cold weekend, it turned into the 50s on Monday, and almost all the snow got outta here–which is nice. Anyway, let’s get to it for today, because that’s what I want … Continue reading

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The Second Laugh Is the One I’m Looking For…

How’s your week going so far? I wanted to talk about something that I’ve noticed every so often (but not very often). Sometimes, when I say something to someone, they laugh because they think it’s funny, and it may be. … Continue reading

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The Anticipation Should Be Killing Me, But It’s Not…Here’s Why

How’s your week been so far? I’ve gotten some good groundwork covered on the outline for my novel, which is great. I also applied for (and was rejected) to be the protege of a million-dollar copywriter (not everyone is a … Continue reading

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Back After A Long (Unplanned) Internet Hiatus…

How was your weekend? I know it’s been a long time since you’ve heard from me, so I’ll have to do a bit of a kitchen-sinker on this (you know, throwing it everything but the sink…although I throw the sink … Continue reading

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Copywriting Codex: My Name, A Chicken Sandwich, And USP in Fast Food America

How was your weekend? Great, I hope. Anyway, let’s get to it, with another post for you persuasive writers out there (and for anyone who likes to eat). Now for the explanation… A couple months back, I was in line … Continue reading

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How a Symphony Conductor (Almost) Knocked Me Out Of My Socks…

Hope you had a great weekend. Yesterday on the ol’ shopping trip, I discovered we got the Sunday comics this week. I had a lot of fun here, when we didn’t get ’em last week. But I always try to … Continue reading

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Fiction And Copy Decoded In A (Huge) Nutshell, And Why You Should Care…

Hope everyone had an awesome weekend. I’m doing things differently today. I’ve cut down to three posts per week, and since I have a consult, I’ll be making the Thursday post the Wednesday post, if I can. Fiction writers and … Continue reading

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A Crazy Day, A Crazy Movie, And A Bizarre Set Of Connections…

How’s it going? An interesting title, I gotta say—but I couldn’t have used it for any other week but this one. On Wednesday, something awful happened at UCLA. For those of you who didn’t hear about it, a water main … Continue reading

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It’s Almost All Over…How The End of The TV Season Strengthens Your Writing

Well, at least for a lot of TV shows. NCIS just finished up this week, and so did Arrow, yesterday. Which means reruns for the next few months. Except for the new season of 24, which will have its third … Continue reading

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