How’s it going? Something happened to me yesterday that reminded me of one of the most important copywriting maxims there is, and how violating or ignoring can lead to humorous or embarrassing results.
WARNING: My cousin doesn’t live nearby and we almost never talk or hang out…this information will be useful later.
Let’s get to it.
My cousin’s getting married in September (which I mentioned before). As such, he’ll be feeding his guests (including me).
On the invitation I got, it said for me to pick what I wanted to eat, but it didn’t list any food choices to speak of, which left me dazed and more than a little confused.
Since I’m generally interested in what I’m going to be eating (especially after this intriguing teaser), I decided to ask him what the deal was over text message (although this sentence was shorter than my message).
He wrote back that they were going to have a buffet with chicken and ham.
I wrote back asking whether we were going to be eating stacks of chicken, and thought he’d text back “ha, ha” and that’d be the end of it.
I was wrong…I was horribly wrong.
He buzzed me on the phone (talking to him was awesome), to ask what the heck I meant. I said if he wanted to serve me 4 pieces of chicken at once, he could feel fine doing so.
What I had actually meant to imply was that he’d only be serving us chicken and that would be the entire meal (I figured out text-only communication is a poor medium for humor, sometimes).
And this is what happens when you misjudge your audience…I looked like a total dunce. My delivery was off, and the medium in this case was totally off.
On the bright side, I did figure out he’ll get a cabin set aside for the weekend for the out-of-towners like me, and that since this meal will be a buffet, I can hop on up there and pick out anything I want…so, awesome.
So apparently, if I do want to eat a stack of chicken, it’ll be no-nevermind to him.
It’s also podcast day tomorrow…and the 4th of July. Special times, for sure.
Until next time,