Tag Archives: marketing

Motivation Where I Didn’t Expect It…

How’s it going? The weekend’s almost here. Anyway, let’s get to it. For those of you who don’t know, in addition to writing and editing, I also do online gaming (I mean video games, not gambling). In one of the … Continue reading

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Copywriting Codex: My Embarrassingly Cold, Cold-Email Journey

How’s your week been so far? Sometimes I think I know quite a bit about something, and then I find someone who knows more (there’s always more of those). My journey with cold email is just one example of many, … Continue reading

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Copywriting Codex: How Not to Do Cold Email

How’s it going? I mentioned that I’d be critiquing a piece of spam email for the heck of it. And that day is today. Let’s get to it. The business is between the “===.” ===== The sender is a guy … Continue reading

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Melting Snow Is Like Your Contacts, Friends, and Characters…Here’s Why

How’s your week been so far? After a pretty cold weekend, it turned into the 50s on Monday, and almost all the snow got outta here–which is nice. Anyway, let’s get to it for today, because that’s what I want … Continue reading

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The Anticipation Should Be Killing Me, But It’s Not…Here’s Why

How’s your week been so far? I’ve gotten some good groundwork covered on the outline for my novel, which is great. I also applied for (and was rejected) to be the protege of a million-dollar copywriter (not everyone is a … Continue reading

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Back After A Long (Unplanned) Internet Hiatus…

How was your weekend? I know it’s been a long time since you’ve heard from me, so I’ll have to do a bit of a kitchen-sinker on this (you know, throwing it everything but the sink…although I throw the sink … Continue reading

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Bibliographies, Consultations, And Simmering…

How was your weekend? Great, I hope. It’s unusual for me to ask that on a Wednesday, right? I know. I had a couple of things keeping me busy so far this week. I’ve been looking over the bibliography for … Continue reading

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Copywriting Codex: What A Plumbing Mishap Can Teach You About Customer Service

A couple of posts ago, I told you all I’d post the first pictures here at Fiction and Copy Decoded. Well (provided I can get the apparatus/tech here on WP to cooperate) that time is now. But something prompted this—something … Continue reading

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What An Old-Style Gaming Console Taught Me About Writing

“How do I always end up with my hands inside taken-apart electronics?” my brother asked me. I don’t know, really. He takes computers apart for fun, cleaning, and what-have-ya. But it provided great training for me. Even though this wasn’t … Continue reading

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Copywriting Codex: My Name, A Chicken Sandwich, And USP in Fast Food America

How was your weekend? Great, I hope. Anyway, let’s get to it, with another post for you persuasive writers out there (and for anyone who likes to eat). Now for the explanation… A couple months back, I was in line … Continue reading

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