Tag Archives: persuasion

How We Rebonded Over Getting Our Virtual Butts Kicked

How’s it going? Since I mentioned my ill Facebook friend yesterday, today I figured I’d mention about my other friend (who I might get to talk weekly to, now). Let’s get to it. This friend of mine hadn’t played an … Continue reading

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Copywriting Codex: Fictional Theater Agent Illustrates Huge Buying Trigger…

How’s it going? It’s a lot cooler today, and I’m glad for that. Anyway, let’s get to it. On Sunday, I watched quite a bit of an old(er) 1955 movie called The Tender Trap, with Frank Sinatra and Debbie Reynolds … Continue reading

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A Unique Twist on Letting Your Writing Cool…

How was your weekend? Mine was cold–I mean like single-digit, freeze-your-fingers cold. I got most of what I needed to get done, done early and stayed home on Sunday. And then my internet flopped…ha. After the four days that the … Continue reading

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Copywriting Codex: Familiarity Breeds…

How’s your week been so far? Mine has been pretty good. I’ll admit, this has been a very long time for me to put a Codex out there–which for those of you who may not know, a post specifically geared … Continue reading

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Target, Starbucks, Accidental Snooping, And Kelly Osbourne…

How was your weekend? Don’t know what the deal is, but it’s been two weeks since the Sunday paper’s had a crossword. I hope they’re not cutting us out. It’s also the first week of March 2015. Let’s get to … Continue reading

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What The Lorax Can Teach You About Writing, Inspiration, And Business

Did you have a great weekend? I watched The Lorax movie last Sunday—the one with voiceovers by Zac Efron, Taylor Swift (yes, THAT Taylor), Betty White, and Danny DeVito (hilariously good as the furry forest-protector, by the way). “The Lorax” … Continue reading

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Copywriting Codex: What A Plumbing Mishap Can Teach You About Customer Service

A couple of posts ago, I told you all I’d post the first pictures here at Fiction and Copy Decoded. Well (provided I can get the apparatus/tech here on WP to cooperate) that time is now. But something prompted this—something … Continue reading

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Copywriting Codex: How My Super-Tall, Food-Truck-Driving Cousin Taught Me About Marketing—With A Couch

Been a long time since we had a Codex—posts specifically for you write-to-persuade-and-sell copywriters out there. And it just so happens my cousin Jason (who drives and unloads trucks at schools when they order food) gave me the perfect opportunity … Continue reading

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